Co-founder of Rock Paper Coin, Elizabeth Sheils never pictured a career in tech. Yet, while leading a team of wedding planners out of Seattle, her decade-plus of industry experience opened her eyes to the market gaps that presented challenges for herself and her planner colleagues.

In 2018, Elizabeth and Nora launched Rock Paper Coin, the first-ever software to bring together event planners, couples, and vendors into one system for managing contracts, paying invoices, and sharing documents. Her shift from wedding planning to software development revealed the power of technology for businesses — and how underused it was in the event industry.