What You'll Learn:

  • 1

    How To Maximize Your Investment In Ads

    • Participation

    • Innovation
  • 2

    Communication

    • Our Communication Commitment

    • Ongoing Communication Needed From You

    • How You'll Get Updates - With Screencasts

    • Making The Most Of Your Screencast Updates
  • 3

    Timeframes: What To Expect

    • Your Initial Ad Campaigns

    • New Campaigns & Special Event Campaigns

    • How Often Will I Receive Updates?
  • 4

    Conversion Tracking

    • 1 - Intro To Tracking (0:29)

    • 2 - The Impact Of Privacy Settings (0:52)

    • 3 - Cross Device Actions (1:10)

    • 4 - 3rd Party Applications On Your Website (2:06)

    • 5 - The Customer Journey (3:45)
  • 5

    Google Ads

    • Don't Google Your Own Keywords To See Your Ads: Here's Why... (4:19)

    • Should You Bid On Your Competitor's Names With Keywords? (1:46)

    • How To Complete Your Google Ads Account Verification (2:39)

  • 6

    Email Notifications From Ad Platforms

    • Learn how to identify if it's spam and/or what you action you need to take

Reviews of this course:

5 star rating

So helpful!

Amanda Bayer

There's quite a bit of information available in this course... so much so, that I'll definitely need to watch it multiple times to retain everything. What a...

Read More

There's quite a bit of information available in this course... so much so, that I'll definitely need to watch it multiple times to retain everything. What a great tool to use as we begin our journey with I Do Society, thank you everyone for this!

Read Less
5 star rating

great resource

Ameer Awadeh

this was a great resource. appreciate all the tips!!

this was a great resource. appreciate all the tips!!

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Teaching Member:

President, The I Do Society

Mark Chapman

Mark began his journey as a wedding professional in 2006. He went through all the ups & downs of trying to grow a wedding business for several years. Along the way he discovered an excitement and skill for advertising. In 2010 he began to help others build campaigns and generate leads... and before he knew it, an agency was born! Since then he has dedicated his career to helping other wedding professionals get the most out of their advertising efforts. He teaches advertising at industry conferences multiple times a year, constantly stays ahead of the curve and leads his team in helping hundreds of wedding industry businesses across the nation.