What You'll Learn:

  • 1

    Interview Video Segments

    • What you stand to lose without a marketing plan (2:15)

    • The surprising benefits of a marketing plan (3:01)

    • The 5 parts of an effective marketing plan (7:40)

    • Pitfalls to avoid when creating a marketing a plan (10:30)

    • Shortcuts for creating a marketing plan (2:45)

    • Who should create the marketing plan (3:19)

Expert Interview with: